Break free from the limitations of conventional self-help.

Explore the transformative power of Alchemical Evolution.

I’ve always been a self-help kind of person.

I’d never faced a problem I couldn’t fix with a pair of bootstraps and some willpower.

But when I went through my first major crisis at the age of 30 and sought guidance from the piles of books I had stacked all over my house, I found myself disillusioned.

I tried to do what they told me to do—pick myself back up, pull myself together, keep soldiering on, etc. I simply couldn't do it.

Instead, I had to forget about the books and trust that the process I was undergoing, which felt like a mini-death, was part of a greater cycle. I had to let go of who I had been and lean instead into my intuition and imagination to carry me into an entirely new incarnation of myself.

In 2020, when I first began studying Alchemy, I recognized that, unknowingly, I had followed a different kind of path, one from which I didn't emerge enlightened, but rather evolved and more embodied than ever.

Now, I know...

Life isn't linear. Our growth isn't going to be, either.

There are three things that I know to be true:

  • Human beings are designed for conscious, radical, and spiritual cycles of transformation at the level of our souls.
  • This transformation guides us through life, death, and rebirth, empowering our evolution, while simultaneously catalyzing the consciousness of our world to evolve.
  • Without regular cycles of transformation, both the individual body and the world body suffer, causing us all to fall further and further into disconnect and dysfunction.

We need a model of healing and growth where we recognize that we, like the Earth, go through our evolution in cycles. This is where Alchemy comes in. In Alchemy, if you want to create gold, you have to start with the lead.

Seeing our lives this way helps us honor the crisis as well as the victory, our undoings as much as our accomplishments, and honor the mini-deaths just as fully as the new beginnings.

Whether the transformation benefits a single person, a community, or our culture at large, the alchemical model can light the way.

“People will do anything, no matter how absurd, in order to avoid facing their own souls. One does not become enlightened by imagining figures of light, but by making the darkness conscious.”
― Carl Jung, Psychology and Alchemy

Discover the secrets of personal transformation

All of us change. But we don't all transform.

Transformation is a conscious process in which we break down the old paradigms that built us into who we are and rebuild ourselves into something different.

It requires a willingness to explore who we are, and what we believe, at an intimate, deep level. It requires undoing, unraveling, and letting go.

Sometimes, the process is instigated by outside events or circumstances.

Other times, we begin the transformation from within, recognizing that old patterns and habits no longer suit us.

Ready to begin your transformation?

Download your free booklet today!

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“If you're really listening, if you're awake to the poignant beauty of the world, your heart breaks regularly. In fact, your heart is made to break; its purpose is to burst open again and again so that it can hold evermore wonders”
~ Andrew Harvey

About Keri

I am an author, speaker, and owner of Curiosa Publishing, LLC.

I've studied, taught, and spoken on topics of spirituality and personal growth for over 20 years.

I have tried to label myself many times to label myself and make it stick. It generally doesn't. I prefer to move through life like a snake shedding skins…trying new things and letting them go when I’ve learned what I need from them.

As a writer, I try to free others from the tangled web of their many “skins” — a shortcut word I use for labels, titles, or even personality traits.

I also try to free us from other things that stick to us, such as our conditioned behavior, beliefs, and worldviews. Most importantly, I seek to tip the paradigms and patterns that keep us from wholeness as a culture, as a society.

Embodying Soul
Read the story of my transformations in my memoir entitled: "Embodying Soul: A Return to Wholeness"

“We are responsible for our own ignorance or, with time and openhearted enlightenment, our own wisdom.”
― Isabel Wilkerson, Caste: The Origins of Our Discontents

Why Alchemy?

All of creation, and thus all cultures, creatures, relationships, and lives move through life cycles. And that in these life cycles, an ending is integral to a new beginning. And nothing understands these cycles like the ancient art and science of alchemy.

Alchemy is known as the Royal Art. Though mysterious and often secretive, Dr Carl Jung was the first to see deeper into this oft-dismissed science. Where some see a fool’s errand to attempt to change lead into gold, Jung saw in alchemy a metaphor and a model: how to break down what’s become “leaded” in our lives (heavy, useless) and transform it into gold (wisdom, life lessons).

Alchemy is the progenitor of modern-day chemistry, but there are important distinctions.

In a chemistry experiment, the chemist’s role is as a steward and observer of a process that is happening “out there.” Their thoughts, ideas, beliefs, and inner world paradigms are of no consequence. The chemist will be the same person before and after the experiment. This is an analogy for wanting to make change in the outer world, but not allowing ourselves to get personally entangled, making us little more than furrow-browed bystanders.

With alchemy, the alchemist, along with their thoughts, beliefs, and inner world paradigms, is the primary ingredient that will be melted down, stirred up, and subsequently regenerated in the crucible. Therefore, the alchemist is not the same person before and after the experiment any more than a butterfly is a caterpillar after its metamorphosis. Instead of demanding, hoping, or waiting on the world to change, the alchemist courageously and willingly gives themselves over to changing themselves in their pursuit of changing the world.

In a world that is falling apart, we cannot practice chemistry. This is a time to resurrect the wisdom of alchemy, for it can remind us of what our modern way of life has caused us to forget: what is here is elsewhere; what is not here is nowhere. Meaning: we shape our world from our collective inner beliefs and values. We transform our world through transforming ourselves.

If we are to have any hope of birthing a new world from this dying one, a world more enlightened, more whole, and more connected, filled with beings of integrity and wisdom with no tolerance for cruelty and deceit, alchemy is the path we must set ourselves upon.